More and more often, those of us working in the information technology sector are realizing the importance of developing and delivering services that truly consider the value and opinions of the users who consume our products. Over the years, new roles and disciplines have emerged to support this perspective — from user-centered design and interaction design to user experience (UX) design and others.
The job market reflects this evolution: demand for UX professionals continues to grow steadily, particularly within technology companies.
As software developers, we care deeply about helping our clients understand every step of the process. We believe in transparency, and when we deliver a service, we want our clients to know exactly how we will approach their product — and how their users are essential to that process.
That said, while we as specialists are familiar with both the theory and the practice, do you know the real benefits that user experience (UX) can bring to your business? In this article, we’ll explore the key reasons why you should confidently invest in a product designed and developed always with your users in mind.
What Is UX, Exactly?
UX, short for User Experience, refers to the overall experience your audience has when interacting with your digital environment. The discipline that studies and designs this experience is called UX Design, and as mentioned earlier, it involves a wide range of specialized professionals — UX Researchers, Interaction Designers, UI Designers, and UX Writers, among others.
These professionals ensure that users can interact with your product seamlessly — without obstacles that hinder understanding or affect usability, accessibility, and overall navigation flow.
Our main goal is to create satisfying, intuitive digital experiences that make your users’ interactions with your product as smooth and meaningful as possible. To achieve this, we lead a series of strategies throughout the product development process that can benefit your business in several key ways:
- 1. Gain Leads, Build Loyalty, and Retain Users
A great user experience alone may not guarantee new customers — but it will help you keep the ones you have.
According to Forbes contributor Patrick Hull, citing data from the book Marketing Metrics, between 60% and 70% of existing customers make repeat purchases, while only 5% to 20% of new prospects convert.
When users can easily find information and achieve their goals intuitively, they’re far more likely to stay subscribed or continue using your product. A satisfied, returning user is also your best ambassador — recommending your platform to others through good old-fashioned word of mouth.
In fact, that organic advocacy is one of the most powerful byproducts of a strong user experience.
And when it comes to attracting investment, the equation is simple: the more loyal users your digital platform has, the more appealing it becomes to investors, potential clients, and advertisers.
Clear examples of businesses that have grown exponentially by embracing UX practices and metrics are Airbnb and Amazon, who both got off to a rough start because they had difficulties retaining customers due to counter-intuitive navigation on their websites. Here are some interesting links about case studies on these two companies:
- https://medium.com/@cccalibour/how-ux-design-makes-a-difference-amazons-continue-button-901618a8b00e
And here is an article on ‘justinmind.com’ with a list of other big platforms: https://www.justinmind.com/ux-design/examples
However, the only way to apply these techniques and achieve user loyalty is by understanding our users, and this is where UX research come in.
Part of our work at edataconsulting focuses on the experience which the user has when signing up to a recruitment platform for technical staff in the aviation sector, and the processes of the companies that hire. This has afforded us the opportunity to detect room for improvement regarding interface and automation processes for tasks, accessibility etc., which is further evolving with the rise of artificial intelligence.
Studying users and their experience will allow you, too, to find ways to innovate and/or better communicate with your users.
2. 2. Reduce Production Costs
Among all the processes involved in refining a digital platform’s user experience, one thing stands out above the rest: testing. Testing early, testing often, and testing with real end users — at every key stage of development.
While some may view testing as an unnecessary upfront cost, it’s actually a strategic investment that reduces long-term maintenance and development expenses.
Listening to your users, analyzing their feedback, and testing your platform throughout development allows you to identify and fix potential issues before they become costly problems — saving both time and money in the long run.
Addressing issues early on also eases the workload of your customer service team later. According to research by Dimension Data, as early as 2017, 89% of companies considered good customer service to be essential. Preventing user-facing errors allows your team to focus on delivering more valuable, proactive support in other areas.
Raising our own awareness and learning from mistakes has saved companies a lot of work. A simple example: Every form that we make publicly accessible is based on a visualization of the data that we want to collect, but also on the way in which the users interact with this form, and of course with the aim to prevent errors. “But what repercussions could a simple form possibly have for UX and for my company?”, you might think. Here is what could happen:
A missing “Form sent successfully” message on the screen leads to a user left in uncertainty, and consequently, yet another email or phone call for your customer service team. A very long form to complete can have a negative impact on survey participation, thus failing to provide valuable data for future marketing campaigns.
A form containing incorrect validation in the contact fields is a lead lost, simply because you can’t make contact. If a form gives repeated errors, the user is dissatisfied and will not come back to your platform, or you lose your credibility as a development company. And on top of all this, your team will have to invest time – with the related financial setback – to fix all these little details that could have been avoided in the first place.
So, don’t be afraid to keep iterating and enhancing your platform — continuous improvement is the foundation of sustainable growth. Today’s vulnerabilities can become tomorrow’s strengths.
3. 3. Increase Conversion Rates and Boost Revenue
Testing goes hand in hand with metrics. Data gives you objective insight into how users behave and interact with your platform. By analyzing this information, you can fine-tune the experience further — ensuring that users can complete desired actions, such as making a purchase or subscribing, without frustration.
By truly understanding your users and simplifying their journey, you can increase conversion rates, drive more sales, and ultimately boost your revenue.
4. 4. Improve Product Quality
From the very beginning, leveraging insights from user research and audience analysis allows you to allocate resources — financial, material, and human — more effectively. You’ll avoid relying on assumptions or personal preferences, making smarter decisions and optimizing each phase of development.
By grounding your design process in real user interaction data, you build a more efficient and higher-quality product — one that delivers a superior experience and stands out in the market.
At edataconsulting, we’re involved in every stage of your product’s journey, delivering tailored solutions that align with your business goals and your users’ needs.
If you’re ready to launch your next project, our team is here to support your growth — and make it last. Reach out through our contact form to get started.
Written by: Sara González, Design Manager at edataconsulting